• JP

Donna's new Thunderbird


Donna Reed accepts keys to her new Thunderbird.

Celebrity endorsement.

According to the Journal of Marketing Management, celebrity endorsement can be effective because consumers believe in the celebrity figures and consequently support the brands that the endorser markets.


Tony Owen and Donna Reed would document the purchase of a new car with publicity shots that would benefit both the dealership and Donna Reed's image.

GET IN TOUCH

Donna Reed Foundation  

1305 Broadway
Denison, Iowa 51442  USA

 

PHONE: 712-263-3334

  • Facebook
  • Twitter

© 2020 Donna Reed Foundation for the Performing Arts

All Materials Copyright Donna Reed Foundation for the Performing Arts © 1998 - 2020 - Oscar® and Academy Awards® are copyrighted © registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences®.  DRFPA - Promoting excellence in education and community since 1986.  The Donna Reed Foundation for the Performing Arts is a national 501(c)(3) nonprofit organization (EID: 42-1285098).