Campbell's Soups helped The Donna Reed Show.
Raise your spoon because January is National Soup Month! And the Campbell Soup Company was the main sponsor of The Donna Reed Show. The series' ratings were especially tame in the beginning. But its sponsor liked the wholesome show and didn't bail on it. Eventually, as word of mouth spread, it took off. Campbell's Soup can also be seen in the background in many of the show's grocery store scenes.